PROMOTING AND MARKETING THE EVENT How will we do it? The success of an event depends on the number of people who attend and who are satisfied by the occasion. Any kind of event can be organised right down to the smallest detail and run like clockwork but without people, whether they we from a specialised field or members of the general public, those who did not attend will say it was a failure. But while the number of people who attend an event decrees its success it is the quality of the event that makes all the difference. And in this context the promotion and marketing of our events are studied not just in terms of the economic return but also with regard to the image the company wants to project. As a result the preparation of the event must cover all angles and be a kind of surgical operation aimed at selecting and analysing all those areas which could be either directly or indirectly involved in order to achieve our aim.